Money raised from NOVA12SF goes right back to those communities most directly affected by breast cancer. These include breast health programs and navigation at Zuckerberg San Francisco General as well as to the San Francisco Bay Area community at large.

Where the funds raised in the 2025 walk were allocated:

1. $4000 in Target gift cards

2. $2000 in Trader Joe’s gift cards

3. $2000 in Grocery Outlet gift cards

4. $2000 for cancer support group

5. $60,000 for cash grants to patients with breast and gynecological cancer to cover in basic living expenses (rent, utilities, etc.).